About 13 Layers
13 Layers is a digital assets creation company built around imagery, storytelling, and production-ready creative. The studio elevates brands through illustration, design, motion graphics, video production, print, apparel, promotional products, AI-assisted creative, and collectible digital experiences.
Every layer counts
The original 13 Layers idea is simple: every image tells a story coded in color. The company works across digital and physical touchpoints so brands can move from concept to finished asset without losing the story along the way.
The studio combines classic creative disciplines with newer production tools. Illustration, print, identity systems, video, motion graphics, AI exploration, apparel, and collectibles can all be developed as parts of one larger visual system.
Body of work
13 Layers brings experience connected to brands and organizations including Google, Intel, Def Jam, Herbalife, McDonald's, AAA, All About The Arts, PlumpJack Wineries, PlumpJack Foundation, Plantronics, DPW Cleaner Greener, travel bureau work, and San Francisco Olympic bid production.
The studio background includes work with charter school organizations and the Oakland School District, including school redesign initiatives, citywide campaigns, booklets, banners, print systems, and broad public-facing materials.
13 Layers is capable of shaping assets for television, entertainment, film, digital campaigns, live experiences, web3 communities, and real-world brand moments that need polished visual systems.
Meet the founder
Creativity has no limit.
Paul Byrd is an artist, designer, animator, and creative director with more than two decades of professional creative experience. His work focuses on producing high-quality content that showcases products and services across illustration, print, identity, video production, motion graphics, and AI-assisted media.
His skill set spans conceptual development, storyboarding, identity systems, branding guidelines, scriptwriting, filming, editing, motion graphics, instrumental creation for video, and generative art workflows. That range gives 13 Layers a one-stop creative environment for companies that need strong ideas and polished production.
Paul believes traditional art and design become more powerful when paired with future-facing tools. By combining hand-built creative disciplines with AI technology, 13 Layers can redefine narratives, shorten production timelines, and create work that once felt cost-prohibitive or out of reach.
13 Layers also develops custom AI workflows for enterprise deployment and support. The studio uses in-house prompting methods, built around temporal consistency, character depth, scene continuity, and pipeline structure, including a tool called Super Layer for prompt structuring and production workflows.
Beyond production, Paul brings a collaborative point of view rooted in mentorship, continuous learning, and solution-based flexibility. 13 Layers exists to unlock new possibilities in illustration, design, AI, video production, and brand storytelling.
Team and influence
Creative direction, lead art, illustration, design, motion, video, and AI workflows.
Production management and coordination across creative deliverables.
Influence, awareness, creative writing, culture, and community-facing brand energy.
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