Define
Audience and message.
Formats and timeline.
References and constraints.
Deliverables and goals.
Process
Build, create, and deliver without losing the story.
The 13 Layers process is designed to keep strategy, artwork, production, and delivery connected. Each layer has a role, whether the final output is a campaign, Original Series, video, print system, apparel drop, or full brand asset library.
Concept
Sketches and mood boards.
Prompts and style frames.
Scripts and storyboards.
Strongest visual lane.
Build
Illustration and layouts.
Motion, footage, and edits.
AI workflow structure.
Collectible asset layers.
Refine
Reviews and quality checks.
Color, type, and copy.
Specs and export tests.
Platform optimization.
Deliver
Organized final files.
Web, print, video, merch.
Launch and community use.
Support after handoff.
Production paths
The same structure adapts to different kinds of work.
Video and motion
Storyboard, script, shoot, edit, animate, add sound, review, optimize, and export for each platform.
Print and apparel
Design, spec, proof, select materials, sample, adjust, quality check, package, and coordinate production.
Original Series
Shape the story, art system, layers, roadmap, launch visuals, community message, and future utility.
AI workflows
Shape production through Super Layer and Super Editor, supported by structured pipelines, consistency methods, and studio-tested workflows.
Audio creation
Create voice, music, sound design, sonic branding, editing, cleanup, and platform-ready audio assets.
UGC videos
Plan, script, produce, edit, and package user-generated-style videos for social, ads, and campaigns.
Inside the 13 Layers production ecosystem
Super Layer + Super Editor
13 Layers is actively using Super Layer and Super Editor in production while refining a connected ecosystem of original applications for traditional and generative AI artists. Built in house and shaped through real creative work, these evolving tools remain behind the curtain as we develop the next layer of professional image, video, audio, editing, and production systems.
Creative Originals
TBA
Creative partners
Partners and tools in the 13 Layers pipeline.
13 Layers is proud to be creative partners with
OpenArt
ImagineArt
Ima Studios
Tools we use
The Super LayerInternal professional tool
Super EditorInternal production and editing tool
Comfy UIProfessional production tool
Start clean