Process

Build, create, and deliver without losing the story.

The 13 Layers process is designed to keep strategy, artwork, production, and delivery connected. Each layer has a role, whether the final output is a campaign, Original Series, video, print system, apparel drop, or full brand asset library.

01

Define

Audience and message.
Formats and timeline.
References and constraints.
Deliverables and goals.

02

Concept

Sketches and mood boards.
Prompts and style frames.
Scripts and storyboards.
Strongest visual lane.

03

Build

Illustration and layouts.
Motion, footage, and edits.
AI workflow structure.
Collectible asset layers.

04

Refine

Reviews and quality checks.
Color, type, and copy.
Specs and export tests.
Platform optimization.

05

Deliver

Organized final files.
Web, print, video, merch.
Launch and community use.
Support after handoff.

Production paths

The same structure adapts to different kinds of work.

Video and motion

Storyboard, script, shoot, edit, animate, add sound, review, optimize, and export for each platform.

Print and apparel

Design, spec, proof, select materials, sample, adjust, quality check, package, and coordinate production.

Original Series

Shape the story, art system, layers, roadmap, launch visuals, community message, and future utility.

AI workflows

Build Super Layer prompt structures, enterprise-ready pipelines, support plans, and consistency methods.

Audio creation

Create voice, music, sound design, sonic branding, editing, cleanup, and platform-ready audio assets.

UGC videos

Plan, script, produce, edit, and package user-generated-style videos for social, ads, and campaigns.

13 Layers has a powerful tool built for powerful deliverables.

The Super Layer

This tool was built in house and leverages specially curated and developed systems for advanced prompting methods.

This is the tool every AI controller should have by their side during any type of project. Super Layer is made to specifically boost image, video, and audio workflows before models even update to the latest version. It unlocks generative potential and stands as the ultimate AI toolkit for professionals seeking the edge. It is a bold statement, because this is a bold tool.

Start clean

Bring the idea. We will map the layers.

Start a project